Websites
Built from scratch, not from a template. You own it, we customize anything, and it is built to be found.
One stop shop for tech automations and solutions.
Custom builds, the tools you already run wired together, and the automations behind them — powered by over a decade of software engineering, operations, product, and branding.
15–20 minutes at your shop or on the phone. No pitch deck.
Lunaria Studio
Recent work
Built recently.
Services
What I actually do.
Running a small business in Seattle? I'm your end-to-end technical solution — the site and the brand out front, the tools and automations running behind it. Take one piece or take all of it.
Application maintenance
I keep your online presence running — updates, fixes, monitoring — so you can focus on the business.
Custom application builds
Tired of renting a third-party checkout? Let’s build something that fits how you work and costs less to run.
New business establishment
Launching? Brand, logo, custom website, and everything a customer needs to work with you. From zero to open.
Workflow automations
A manual process eating your week behind the scenes? Let’s find the fix and get it off your plate.
AI that earns its keep
A straight answer on which AI tools are worth your money — then the build. No hype, no subscriptions you forget about.
Application integration
You already pay for these. I make them talk to each other, the right way, and evaluate your costs in the process.
- Food ordering Toast, ChowNow, Square, DoorDash
- E-commerce Shopify, WooCommerce, Jotform
- Payment processors Stripe, PayPal, Square
- Reservations Resy, SevenRooms, OpenTable
- Booking & scheduling Square Appointments, Acuity, Vagaro, Booksy, Calendly
- Anything else Whatever you already use to run the place
Sound familiar?
Blockers I can resolve today.
“Appointments live in voicemails and Instagram DMs — and every missed call books somewhere else.”
What I install
Online booking, missed-call text-back, appointment reminders, ready-for-pickup texts, inquiry-to-quote flows.
The calendar fills itself. No more phone tag.
Salons · tattoo studios · tailors · florists
“Regulars keep us busy — but new folks can't find our hours, and some think we've closed.”
What I install
A simple site you own — a logo and brand too, if you need them — plus only what matters for how you work: hours and booking, payments, review requests.
Findable and bookable — still run your way.
Auto shops · legacy barbers · long-standing shops
“The store's down again — and the number on Google isn't even ours.”
What I install
A site, domain, and data you actually own. A rebuilt store. The middleman, gone.
Nobody between you and your customers.
Restaurants · food businesses · anyone on a "free" site with strings
“If it's repetitive, manual, or falling through the cracks, it's probably fixable.”
How we start
Tell me what's eating your week — the same thing typed into two systems, quotes written by hand, inventory in a spreadsheet, a tool nobody wants to touch. I'll tell you straight whether it's worth fixing and what it would take.
A plain answer in 15 minutes — free either way.
About
A decade plus building. Now building for you.
I'm Will Carter. I've spent more than a decade designing and building websites, brands, and software — agency work for clients, product work inside tech companies. I build the necessary tech to make your operation run smooth and efficient.
I live in West Seattle and I'm a customer of the same businesses I work with. Same craft I brought to agency clients, now in my own neighborhood.
Get in touch
Tell me about your business.
Send this and I'll reply within one business day — a straight read on whether it's worth doing, what it would take, and what it would cost.
Lunaria annua — the botanists call it “honesty.” The
seed pods dry translucent: you can see everything inside.
The plant behind the name